Hello, I’m a Hybrid.

Copywriter, Creative Director based in München, Germany +49 171 6578307

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Available Now

Email bernd_nagenrauft@gmx.de

Phone +491716578307

Address Watzmannstraße 8
81541 München

I'm a creative hybrid, I run on two engines:

Ten years of classic advertising and nearly another decade of digital communication.

In this portfolio I put some bits and pieces together from both worlds. To give you a rough idea where I am coming from and what my work is about.

Enjoy the ride.


Clients

Bang & Olufsen
Beck's
BMW
Burger King
Coca-Cola
Friendscout24
Heineken
Lufthansa
MTV
Nike
o2
Penny
Sixt
Volkswagen
ZDF
etc.

Experience

Freelance

Copywriter + Creative Director

Munich, Germany · 2019 – Present

Plan.Net Campaign

Creative Director

Munich, Germany · 2010 – 2019

• Creative Direction for 360 degree campaigns
• Leading and consulting clients in terms of expectation and creative output
• Staff responsibility
• Teamlead & Coaching of creative teams
• Resources and structure supervision in the creative department
• Combining interactive and classic campaigns, generating above- the-line ideas and communication concepts
• Frequent client top-level presentations in German and English
• Successful pitches (extract): BMW Motorsport, FriendScout24, AllSecur, Maximal G, Bethmann Bank, Brillux, Scaya
• Clients (extract): BMW, ZDF, o2, Friendscout24, Penny, Bang & Olufsen, Bethmann Bank, Beck’s

.start / Interone

Senior Copywriter

Munich, Germany · 2004 – 2010

• Copywriting and campaigning
• Teamlead Copy
• Supervision of Junior Creatives
• Client presentations
• Clients: Burger King, BMW, ADAC

Jung von Matt / Elbe

Copywriter

Hamburg, Germany · 2003 – 2004

• Copywriting and campaigning for Sixt, Bosch, BMW Motorsport

DDB Berlin

Junior Copywriter

Berlin, Germany · 2001 – 2003

• Copywriting and campaigning for Volkswagen, national and international

Aimaq Rapp Stolle

Text Trainee

Berlin, Germany · 2000 – 2001

• Copywriting and campaigning
• Clients: Nike, MTV, Coca-Cola, Heineken

Education

Universität Freiburg

Master of Arts

Freiburg, Germany · – 1999

Sociology, English

Awards

since 2000 80+ Awards & Nominees, @ ADC, Cannes, NYF, LIAA, Cresta, Eurobest, etc.