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Mobile Campaign "WhatsGerman"

More than a million refugees arrived in Germany in 2015. They left behind everything – and speak no German. Although the German language is the key for an successful integration, the average waiting time to attend a German course is three months.

Helping refugees to learn German we use their most valuable device: their smartphone. So we developed: WhatsGerman. Learn German on WhatsApp. As a result 20% of all Arab speaking refugees used WhatsGerman to break the language barrier.

This idea was rewarded with a golden and a silver Cannes Lion and many other awards.

Agency: Plan.Net Campaign

RoleCreative Direction Date2016