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Online Video Father's Day

ALDI’s competitor EDEKA published a controversial spot for Mother’s Day. Because fathers were dismissed and pretty much portrayed as morons, ALDI decided to save Papa’s bad reputation with a response ad on Father’s Day. Mirroring the style but changing the disrespecting message of the initial spot.

RoleScript ForALDI Süd
Date2019

Dear Dad, you’re ok, no matter what they say.