Hello, I’m a Hybrid. — Copywriter, Creative Director based in München, Germany +49 171 6578307

Online Video "Father's Day"

ALDI’s competitor EDEKA published a controversial spot for Mother’s Day. Because fathers were dismissed and pretty much portrayed as morons, ALDI decided to save Papa’s bad reputation with a response ad on Father’s Day. Mirroring the style but changing the disrespecting message of the initial spot.

RoleScript ForALDI Süd

Dear Dad, you’re ok, no matter what they say.