Online Video Father's Day
ALDI’s competitor EDEKA published a controversial spot for Mother’s Day. Because fathers were dismissed and pretty much portrayed as morons, ALDI decided to save Papa’s bad reputation with a response ad on Father’s Day. Mirroring the style but changing the disrespecting message of the initial spot.RoleScript ForALDI Süd Date2019
Dear Dad, you’re ok, no matter what they say.
Online Campaign "Let the sound move you" Next
Social Media Postings