Hello, I’m a Hybrid. — Copywriter, Creative Director based in München, Germany +49 171 6578307

Website "Mancademy"

Once upon a time long before #metoo:
In a 360 degree campaign Burger King promotes several heavy burgers, made especially for men. The ballsy promotional idea:

The Mancademy, the first virtual university only for men – and all who to want to become one.

Heart of the campaign: the most manly website on earth.

Agency: .start

ForBurger King RoleConcept, Copywriter
Date2009