Once upon a time long before #metoo:
In a 360 degree campaign Burger King promotes several heavy burgers, made especially for men. The ballsy promotional idea:
The Mancademy, the first virtual university only for men – and all who to want to become one.
Heart of the campaign: the most manly website on earth.
Agency: .startForBurger King RoleConcept, Copywriter Date2009
TVC “Greatness” Next
Impressum / Datenschutz