Hello, I’m a Hybrid. — Copywriter, Creative Director based in München, Germany +49 171 6578307

Brand Campaign + Claim


Ever tried to create a photo book online? It really sucks, you just freak out! The solution: Creating photo products at Myposter. It’s easy and takes the pain away. Time for everyone to know about the new Myposter brand campaign: four beautiful ads that run on TV and social media (of which two will appear in early 2022) and more outrageous art work.

Aside from the campaign concept I came up with the new brand claim that will challenge the competitors:

Alle anderen drucken nur.

Thanks for the opportunity!

Client: Myposter
Production: Zauberberg Productions / Neverest

ForMyposter.de RoleConcept + Copy (brand claim)
DateSeptember 2021

Dr. Rainer Binder