Mobile Campaign "Watch Out!"
Website + Appwww.watch-out-now.de/
When used in traffic, smartphones are an enormous distraction. Not only for drivers but also for pedestrians, especially teenagers and kids. “Watch out!” is the first mobile campaign that doesn’t only create awareness of this problem, but also offers a high-tech solution, powered by o2. Since it’s such a trending topic, it also received German TV coverage (STERN TV).
Agency: Plan.Net CampaignForo2 RoleIdea + Realisation Date2015
Pump up the volume: Radio Next