I'm a creative hybrid, I run on two engines:
Ten years of classic advertising and more than a decade of digital communication.
In this portfolio I put some bits and pieces together from both worlds. To give you a rough idea where I am coming from and what my work is about.
Enjoy the ride.
Clients
Audi
Bang & Olufsen
Beck's
BMW
Burger King
Coca-Cola
Friendscout24
Heineken
Lego
Lufthansa
MTV
Nike
o2
Penny
Sixt
Porsche
Volkswagen
ZDF
etc.
________________
Note:
If clients appear here it means I've done
quite some work for them. Like for years.
Or at least something like campaigns or a TVC.
But never just a single headline in a booklet on page 3.
Experience
Freelance
Copywriter + Creative Director
Munich, Germany · 2019 – Present
Plan.Net Campaign
Creative Director
Munich, Germany · 2010 – 2019
• Creative Direction for 360 degree campaigns
• Leading and consulting clients in terms of expectation and creative output
• Staff responsibility
• Teamlead & Coaching of creative teams
• Resources and structure supervision in the creative department
• Combining interactive and classic campaigns, generating above- the-line ideas and communication concepts
• Frequent client top-level presentations in German and English
• Successful pitches (extract): BMW Motorsport, FriendScout24, AllSecur, Maximal G, Bethmann Bank, Brillux, Scaya
• Clients (extract): BMW, ZDF, o2, Friendscout24, Penny, Bang & Olufsen, Bethmann Bank, Beck’s
.start / Interone
Senior Copywriter
Munich, Germany · 2004 – 2010
• Copywriting and campaigning
• Teamlead Copy
• Supervision of Junior Creatives
• Client presentations
• Clients: Burger King, BMW, ADAC
Jung von Matt / Elbe
Copywriter
Hamburg, Germany · 2003 – 2004
• Copywriting and campaigning for Sixt, Bosch, BMW Motorsport
DDB Berlin
Junior Copywriter
Berlin, Germany · 2001 – 2003
• Copywriting and campaigning for Volkswagen, national and international
Aimaq Rapp Stolle
Text Trainee
Berlin, Germany · 2000 – 2001
• Copywriting and campaigning
• Clients: Nike, MTV, Coca-Cola, Heineken
Education
Universität Freiburg
Master of Arts
Freiburg, Germany · – 1999
Sociology, English
Awards
| since 2000 | 80+ Awards & Nominees, @ ADC, Cannes, NYF, LIAA, Cresta, Eurobest, etc. |