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Launch Campaign "Maximal G"

maximal-g.de

The REWE Group wanted to launch a new Energy Drink: Maximal G.
Since almighty Red Bull has been dominating the market with its extreme sports advertising for decades, Maximal G uses a different approach for its launch campaign: Maximal G is the Energy Drink for the exhausting everyday life of the Millenials.

Plan.Net Campaign

Date2015 RoleCreative Direction
ForREWE