Launch Campaign "Maximal G"maximal-g.de
The REWE Group wanted to launch a new Energy Drink: Maximal G.
Since almighty Red Bull has been dominating the market with its extreme sports advertising for decades, Maximal G uses a different approach for its launch campaign: Maximal G is the Energy Drink for the exhausting everyday life of the Millenials.
Plan.Net CampaignDate2015 RoleCreative Direction ForREWE
Online Video "Granny and Hipster" Next
Mobile Campaign "Watch Out!"