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Online Campaign "Wir machen Grillparty."

To promote the BBQ products at Penny, Christian Ulmen transformed into 5 awful neighbors to ruin a barbecue.

Besides online the campaign was broadcasted on TV, in print ads and at the POS. With 8 million campaign views and 20.000 new fans on Facebook, Penny as a brand was given a huge boost – and some beef patties as well, of course.

Agency: Serviceplan Campaign 3, Plan.Net Campaign
Production: It’s Us Media

ForPenny RoleCreative Director Digital